


The Danger Of Holiday Phishing Scams: How To Recognize And Avoid Them To Stay Safe This Holiday Season
The holiday season is in full swing, which means so are the cybercriminals! While you’re making holiday gift lists, they’re plotting and scheming new ways to take advantage of unsuspecting online shoppers. Holiday phishing scams have become an all-too-common threat, targeting customers to steal personal information, financial data and even identities.
To help reduce the chances that a cybercriminal will ruin your much-deserved holiday fun, we’ve outlined a few of the most common and dangerous scams that you should be on the lookout for, how they work and tips to help you avoid becoming their next victim.
Understanding Holiday Phishing Scams:
Phishing is a deceptive technique cybercriminals use to trick individuals into sharing sensitive information such as passwords, credit card details or Social Security numbers. During the holiday season, these scams often take on a festive disguise, tricking victims with holiday-themed e-mails, messages and websites.
Whether you’re ordering gifts for clients or friends and family, here are some common tactics used by holiday phishing scammers to be aware of:
- Holiday-Themed E-mails: Scammers send e-mails that appear to be from trusted sources like your favorite retailers or even beloved charities. These e-mails look legit and usually offer fake exclusive holiday deals, order confirmations or requests for donations. Inside the e-mail, there is usually a link that leads to a fake website designed to steal your information or your money, or even install dangerous malware on your computer.
- Fake Promotions: Cybercriminals create fake holiday promotions and discounts that seem too good to be true. Unsuspecting victims see a great deal from a spoof e-mail account and are enticed to click on links or download attachments that can contain malware or lead to phishing websites. Sometimes cybercriminals aren’t looking to install malware but instead hoping to steal your money. They’ll duplicate popular retailer websites or set up their own, so when you make a purchase, they’ll collect the money, but you’ll never receive your order. These sites are often difficult to track, making it hard to get your money back.
- Delivery Notifications: With the increase in online shopping during the holidays, scammers send fake delivery notifications, claiming that a package is on its way or that there’s a problem with an order. These e-mails may prompt recipients to click on links or download attachments containing malicious software.
- Social Engineering: Scammers may impersonate friends or family members via e-mail or social media, asking for money or personal information under the guise of a holiday emergency or gift exchange. This is a common scam against seniors – who might not realize that the profile requesting money from them that was made “three days ago” isn’t actually their granddaughter – and young teenagers who don’t know fake profiles are an issue.
Recognizing and Avoiding Holiday Phishing Scams:
Now that we understand how holiday phishing scams operate, it’s essential to know how to recognize and avoid falling victim to them.
- Verify The Sender: Always check the sender’s e-mail address or domain. Be cautious of misspelled or suspicious e-mail addresses. Legitimate companies and organizations use official domains for their communication.
- Don’t Click On Suspicious Links: Hover your mouse over links to see the actual URL they lead to. Be wary of shortened links or URLs that don’t match the sender’s domain. If in doubt, visit the website directly by typing the URL into your browser.
- Beware Of Urgency And Pressure: Scammers often create a sense of urgency, claiming limited-time offers or imminent problems. Take your time to verify the authenticity of any claims before taking action.
- Double-Check Websites: Before entering personal or financial information on a website, ensure it’s secure. Look for “https://” in the URL, a padlock icon in the address bar and a valid SSL certificate.
- Use Two-Factor Authentication (2FA): Enable 2FA wherever possible, especially for online shopping and banking accounts. This provides an extra layer of security, even if your password is compromised.
- Educate Yourself And Others: Stay informed about current phishing tactics and share this knowledge with friends and family. The more people are aware, the harder it becomes for scammers to succeed.
- Protect Personal Information: Avoid sharing sensitive information via e-mail or text messages, even if the request seems legitimate. Use secure channels for such communication.
While the holiday season is a time for celebration and togetherness, it’s crucial to remain vigilant against holiday phishing scams. Cybercriminals prey on the festive spirit and increased online activity during this time. By recognizing the signs of phishing attempts and following best practices for online security, you can protect yourself and ensure a safe and joyous holiday season for you and your loved ones.
Business owners: If your staff will be ordering gifts online for clients, make sure they know how to spot a phishing attack and that your network is properly secured in case something slips through the cracks. You don’t want your organization to be negatively impacted by extending holiday goodwill. If you aren’t sure if you’re protected, please give us a call or schedule a 30-minute discovery session with our team. We can help give you peace of mind this holiday season. Click here to book now, and happy holidays!

What Should Small Businesses in Northern Ohio Pay For IT Support And IT Services?
One of the most common questions we get from new prospective clients calling our office is “What do you guys charge for your IT services?”
While price certainly needs to be one consideration, it’s extremely important you make an informed decision and choose the right IT services company instead of using price as the main deciding factor.
This seems obvious, but the reality is that most CEOs/CFOs/etc. don’t really know what questions to ask or what to look for when choosing one IT company over another and therefore put too much weight on the quote.
What you want to avoid is getting lured into a lowball quote from an IT company that is in financial trouble, cutting corners to lower their fees to get you as a client, but then unable to afford to hire experienced, knowledgeable techs, dedicated account managers and the security tools they need to ensure YOU are actually getting the security, stability and service you need.
So, how much is “too much” and what are the signs that someone is underpriced?
Recently, an industry report from Service Leadership, the leading financial benchmarking organization in the IT services industry, revealed that a whopping 28% of MSPs (managed services providers, or IT services companies) were unprofitable, and nearly half of all MSPs were under 10% net profit.
While everyone likes a “bargain,” here are the reasons why “cheaper” is not the advantage you think it is when you choose an underpriced IT company:
- They are woefully short-staffed because the biggest expense in any IT company is the technical staff. THAT means if one of their techs quits, they’re quickly overwhelmed and unable to support your account, and response time suffers, not to mention critical security and backup maintenance of your network.
- The staff they hire are at the lower end of the pay scale, which means you’re not getting the most competent people working on backing up your data, keeping your network secure and handling the critical operations and data your business needs.
- They are very unlikely to have a dedicated account manager and team to work on your account because they can’t afford to hire them.
- They are one or two bad months away from going out of business because they have no buffer. That means you could wake up one morning and find yourself without an IT company, scrambling to find a new one.
- They are not “operationally mature.” Operational maturity means their business has the people and professional processes aligned to provide the highest level of QUALITY services to the end client (you).
In general, according to Service Leadership, the average “per user” fee for managed IT services is $205.07 to $249.73. Those IT firms with a below-average operational maturity level charge $146.08 to $157.49 per “user” (or employee using a computer or device they are supporting).
As you can see, if someone quotes you $120 a user for managing your network, it might feel like a good deal, but you have to ask yourself how they are able to charge nearly 50% less than IT firms that are operationally mature. The answer is obvious – they’re cutting corners, hiring cheap labor and leaving out critical security and compliance services.
If you want to know what types of questions you should be asking your managed services provider, then click here to download our executive guide, The Northern Ohio Business Owner’s Guide To IT Support Services And Fees.
This report discusses in detail exactly what to look for to get exactly what you need without unnecessary extras, hidden fees and bloated contracts. But most importantly, it will show you how to get the right support you want in order to lower your risk and eliminate the frustration of dealing with a less than competent IT company.

Voice Scam Alert: How to Safeguard Your Business and Loved Ones


How to Detect and Defend Against Bad Bots
There is one extremely common threat to our security that nearly everyone has witnessed but hardly anyone talks about – bad bots. These silent attackers are often thought of as annoying spam accounts posting computer-generated comments online. They are so common that most of us tend to scroll by them without noticing, but in reality, bad bots are much more dangerous, particularly for business owners.
What Are Bad Bots?
Bad bots are software applications that are programmed to run automated tasks with malicious intent, such as brute force attacks, data mining, ad fraud and more. These stealthy assailants are the tireless, automated “employees” of cybercriminals that help them wreak havoc at scale. And they are everywhere. A study by Imperva revealed that of all Internet traffic in 2022, 47.4% was made up of these automated bots.
The activities of these bad bots can range from annoying to outright malicious. The most common ones we see that can affect any business are:
Reputation Attacks: Bots can be configured to leave comments on your social media or website with malicious codes and links, post provocative or spammy comments, leave scathing reviews and so on, all of which affect consumer trust.
Web Scraping: Bad bots can scrape your website for valuable data, such as pricing information or customer reviews, which they might use for various purposes, including undercutting your prices or selling your data to competitors. They could also use it to duplicate your website and set up phishing scams to trick visitors.
This can be particularly dangerous for industries with sensitive data, like health care. Bots can scrape sensitive health information, such as patient records, medical history and insurance information, which is often later sold on the dark web for profit.
Brute Force Attacks: These bots attempt to gain unauthorized access to your systems by repeatedly guessing passwords, making your accounts vulnerable to breaches. This is a popular tactic against financial services companies. If cybercriminals get access to accounts that contain sensitive financial information, they can open up new credit card accounts.
Distributed Denial of Service (DDoS) Attacks: Bad bots can be used to launch DDoS attacks, overwhelming your website or online services with traffic and causing downtime.
Ad Fraud: Some bots engage in click fraud, repeatedly clicking on online ads to deplete your advertising budget without delivering real human engagement. This will skew analytics and often lead to poor decision-making for the marketing department.
Detecting bad bots can be challenging since they often mimic human behavior. The hardest ones to identify are evasive bots, which get their name from their ability to sidestep security by cycling through random IPs, rapidly changing their identities, mimicking human behavior and defeating CAPTCHA challenges. However, there are a few methods to help you identify bad bot attacks:
Watch Traffic Patterns: Monitor website traffic patterns for irregularities, such as high traffic from a single IP address or a single region.
Monitor All Comments Sections: Check in regularly on social media sites for spam comments or fake bad reviews and delete them.
Use CAPTCHA Challenges: Implement CAPTCHA challenges or bot detection tools to filter out automated traffic automatically.
Implement Anomaly Detection: Use anomaly detection algorithms to spot unusual behavior, like rapid data scraping or suspicious login attempts.
Track Bot Signatures: Maintain a list of known bot signatures and compare incoming traffic against it.
If you notice repeated issues, there are a few actions you can take, such as:
Educate Your Team: Train your employees to recognize and report suspicious activities, as humans are often the first line of defense. Create a process that includes who to notify and what steps to take when each issue is noticed.
Use Bot Detection Solutions: Invest in bot detection software or services that can help identify and block bad bot traffic.
Maintain Regular Updates: Keep your software and security systems updated to patch vulnerabilities that bots may exploit.
Implement Rate Limiting: Limit the number of requests an IP address can make in a given time frame to thwart scraping attempts.
Hire An IT Professional: Bots are tricky. IT companies deal with them regularly and have advanced solutions that can help eliminate these annoying and dangerous issues for you.
The impact of bad bots on business owners can be significant and lead to financial losses, reputational damage and legal complications. If you’re worried about bad bots causing a problem for your organization, schedule a FREE Discovery Call and we’ll help figure out where your company is vulnerable and how you can protect yourself and your business today. Click here to book now.

Delegate and Dominate: Key IT Tasks for Business Owners to Outsource
When you run your own business, it feels like there are never enough hours in the day. Even when you start early and end late, there’s always something else, another e-mail or task, nagging for your attention. If you want to be productive, and ultimately successful, it’s important to prioritize what tasks you’ll allow to fill your schedule. Not everything needs to be or should be done by you.
Easier said than done. One of the issues we frequently see business owners struggle with is to delegate the tasks they don’t need to be doing. “It’s faster if I just do it” and “They won’t do it like I do” are two statements we often hear. For some tasks, that’s probably true, and those should stay on your plate, but when it comes to IT and technology, there are always several tasks business owners are doing themselves that they could and should hand off to someone else.
Some are obvious, like security. Quality cyber security requires 24/7 monitoring, and it’s unrealistic for busy business owners to be able to handle that effectively. They simply have too much to do! Another mistake is when they hand it off to an employee, family member or friend to do for them. These people are typically not qualified to protect you correctly.
However, there are dozens of other to-dos that you might not realize you can hand off to your IT team Here are 10 tasks you can delegate to your IT team so you can focus on running your business.
- Fix or Optimize Wi-Fi – Whether your Wi-Fi is down, you need to extend coverage area or something else, you don’t have to crawl around unplugging and plugging your router. Your IT team can handle it.
- Install and Set Up Microsoft Teams – If you’re using tools like Zoom, Slack and project management software, moving to Microsoft Teams can enhance productivity. It facilitates direct communication, project management and collaboration and has over 1,900 applications you can use. IT professionals can set all this up for you and train your team how to use it properly.
- Manage User Access Permissions and Credentials – Your IT team can handle getting new employees their correct user access, immediately revoking access for fired employees or those who quit and everything in between.
- Procuring and Provisioning Devices – If you need laptops, desktops, tablets, mobile devices, etc., sourced for the best price and configured for use, that’s a tech team task.
- Providing Tech Support To Employees – No more troubleshooting questions for you! Your team can submit tech tickets for a quick, efficient response from support.
- Set Up Dual Monitors – Want to increase productivity and efficiency? IT can set up dual monitors, correctly hooking everything up, so your team can come in and start working instead of trying to DIY it.
- Speed Up Computers To Run Efficiently – If your computer is running slow, don’t go to Google looking for tips. Call your IT team. They can help you improve your computer speed.
- Install E-mail/Spam Protection – No more filtering out dangerous or annoying spam e-mails; IT will do it for you.
- Configure Office Equipment – New printer? No problem. IT can help set it up.
- Employee Screen Monitoring – Are your employees working when they say they are? We can help you find out by setting up software to track activity.
And the list goes on. IT providers can also aid with HIPAA, CMMC and PCI compliance, file sharing for external/remote access users, data loss recovery plans, office relocation, cabling and so much more. Most business owners we consult with are surprised by the number of responsibilities a tech team can take on beyond cyber security.
The best thing to do is book a FREE Network Assessment. During this assessment, our team will look at your entire system for areas of opportunity and improvement. We’ll conduct a full audit, provide you with a plan of action to optimize your business for productivity, efficiency and security, and answer any questions you have. Click here to book your Assessment now.